MOBILE CHECKOUT OPTIMIZATION
While I was at GiveForward, I teamed up with our growth manager to recommend the project that was most likely to deliver maximum revenue in Q1 2014. This meant that the project had to be completed within four 1-week sprints.
We decided to focus on the donation checkout page because it was the fastest funnel to realized revenue and the funnel with the largest number of users.
Through qualitative and quantitative research in the forms of usability testing and A/B testing, we learned what the biggest opportunities for improvement were.
We then accomplished our goal to maximize revenue and increase conversion by reducing form friction that caused users to abandon checkout with the intention to come back later and designing the new checkout page mobile first.